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Membership Strategy

May 2024 – May 2027

The Trust will be directly accountable to local people by making the best use of its Foundation Trust Governors and Members

Hospitals Strategy

Strategic goals:

Engage with patients and visitors to the hospitals. Staff members;

  • to engage with membership activities
  • to engage with staff/public governors

Strategy to achieve this:

  • Continue to encourage staff to attend medical lectures, AMM and COG meetings. Give enough publicity via internal communication methods.
  • Staff governors to do routine walk around, talk to staff and listen to what they have to say. Participate in staff engagement events.
  • Public governors through the subcommittees and governor groups engage with staff to hear their say.
  • Continue to engage with patients, visitors and staff at Outpatients and canteen areas.
  • Continue to include stories of staff in the Ambassador.

Member Strategy

Strategic goals:

  • Public membership – strengthen engagement and communication with members.
  • Membership to represent the local community.
  • Encourage BAME communities to vote at elections.

Strategy to achieve this:

  • Targeted recruitment activities in Bedford and North of Central Bedfordshire.
  • Recruit diverse groups from Bedford, Central Bedfordshire and Hertfordshire.
  • Hold engagement events, e.g. medical lectures/AMM, in all four constituencies.
  • Continue to issue publication (Ambassador) twice a year.

Community Strategy

Strategic goals:

  • Reach out in the community to those who are underrepresented in our membership profiling.
  • Educate the community on health issues.
  • Increase the diverse membership for each constituency.
  • Reach out to hard to reach communities that have particular health issues.
  • Strengthen engagement with the local communities.
  • Engage with the wider public within the BLMK ICB patch.

Strategy to achieve this:

  • Reinstate the membership advert on the home page of the website.
  • Continue with the ongoing social media campaigns on Facebook and Twitter.
  • Meet and engage with the local communities at supermarkets, festivals, fairs, races, events, sports clubs, religious events, social & community groups and voluntary groups etc.
  • Invite the members and governors from other Trusts within BLMK to the medical lectures and events.

Governor Strategy

Strategic goals :

  • Governors to have a two way communication with the membership community, local people, and the public at large.
  • Raise the profile of governors.
  • Engage with the governors from other Trusts within the BLMK.
  • Governors to be the voice of the members and local people they represent.
  • Governors to actively promote membership.

Strategy to achieve this :

  • Each governor to recruit members. A yearly target given.
  • Each year to publish the details of the governors in all communications (internal & external) and how to contact them.
  • Governors to forward to their diverse groups the links to online membership adverts and anything that appears on Trust social media and websites.
  • Promote the Ambassador to their constituencies.
  • Governors to establish contacts with their local communities seeking opportunities to promote membership at events organised.
  • Take part and invite to events within the BLMK
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